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Il est clair que la pub alcool est visible partout. Elle est tellement présente dans notre environnement quotidien qu’on ne la remarque plus. Elle a réussi à passer pour un élément du décor. Personne n’y échappe vraiment même si on est persuadé que « la pub ne m’influence pas ». Média-animation, le groupe-porteur " Jeunes et alcool" et le CRIOC ont créé un document qui rend ce phénomène visible et qui permet, non seulement de le décoder mais en plus d’agir parfois concrètement. Chapeau !
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